June 24, 2010

Social Media a Driving Force in Fight to Save Schwartz

The following article featuring Yale forward Mandi Schwartz appeared in the June 18 issue of the Bucks Local News.

 

By Steve Sherman
BucksLocalSports.com Editor

The search to find bone marrow and umbilical cord donors for Yale center Mandi Schwartz – who needs a stem cell transplant in the next 30 to 60 days in her battle against leukemia – has taken on astronomical dimensions, mostly through Internet.

The success of that transplant depends entirely on finding Schwartz a match through a campaign “Become Mandi’s Hero” designed to educate people throughout the world about the urgent need for umbilical cord blood donors.

The effort to save Mandi was launched months ago using Web-based and social media tools such as Facebook and Twitter.

“A lot of the effort is being done through Facebook now; it’s a huge thing,” said Bulldogs goalkeeper Jackee Snikeris, of Downingtown. “Everyone is getting the word out.”

Complete article can be accessed via the Bucks Local News Web site by clicking here.