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NEW WEB SITE LAUNCH DELAY...STAY TUNED FOR DETAILS 

ALBANY, N.Y. -- ECAC Hockey and the American Cancer Society announced today that they have teamed up to help fight cancer with the creation of Pink At The Rink.  This newly created variation of a traditional Coaches vs. Cancer program will provide critical outreach, while raising funds in support of the American Cancer Society's lifesaving cancer research, education, advocacy, and community service efforts.

The main premise of the program will have ECAC Hockey women's hockey teams wearing specially designed pink jerseys on consecutive weekend home series - February 8-9 and February 15-16.  These game-worn jerseys will then be auctioned on-line at a newly created Web site (www.ecachockeycoachesvscancer.com) that is targeted to be launched January 22.  The game-worn pink jerseys will be personalized for each institution and showcase ECAC Hockey Coaches vs. Cancer and ECAC Hockey logo patches.

"All of ECAC Hockey is extremely excited about the inaugural Pink At The Rink project," remarked ECAC Hockey Commissioner Steve Hagwell.  "With the efforts of our league administrators, coaches, student-athletes, on-ice officials, and fans alike, we are confident of the benefits that will result from the program in supporting a cause that hits to close to home for many of us."

With the aide of MissionFish, a fundraising tool on eBay, the bidding for all items is slated to begin January 22 and conclude 9 a.m. February 20.  A minimum bid of $150 is sought for each player's jersey, with a "Buy It Now" feature on the Web site that allows a potential buyer to own the jersey of his/her choice for a flat price of $250. 

Look for opportunities to purchase these jerseys on the arena's concourse and lobby areas during home games as well.  There will be also be a variety of additional promotions taking place to help benefit the cause such as, sales of bracelets, 50-50 drawings, etc...    

In addition to the pink jerseys, both men's and women's coaching staffs will be wearing pink ties and scarves during these two designated weekends.  Each head coach will autograph his/her game-worn item, which will then be placed on the new web site as part of the on-line auction process.

"The American Cancer Society is happy to have ECAC Hockey join the fight against cancer, commented Anthony Marino, Regional Vice President, American Cancer Society.  "The support that our organization has received from the league, its coaches and players has been overwhelming around Coaches vs. Cancer.  This supports our efforts throughout the local communities, and for that we are very thankful."

For additional information, please feel free to visit www.ecachockeycoachesvscancer.com (after January 22) or www.ecachockey.com.

About ECAC Hockey
ECAC Hockey boasts elite student-athletes and teams from 12 of the nation's most prestigious institutions - Brown University, Clarkson University, Colgate University, Cornell University, Dartmouth College, Harvard University, Princeton University, Quinnipiac University, Rensselaer Polytechnic Institute, St. Lawrence University, Union College, and Yale University.

Coaches vs. Cancer
Coaches vs. Cancer is a program founded by the American Cancer Society empowering schools and universities to join in the fight against cancer by participating in a variety of national and local events.  Through the program coaches on all levels have led fundraising and advocacy efforts that provide individuals a chance to give something back by rallying around an important cause.  Coaches vs. Cancer promotes healthy living and cancer prevention and helps create a world where cancer no longer threatens those we love.