Dartmouth and Ledyard National Bank Announce Partnership
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The following article appeared March 17 on the Dartmouth Web site.
HANOVER, N.H. -- The Dartmouth College Athletic Department and
Ledyard National Bank announced today a new four-year marketing
partnership agreement, which includes expansion of the Ledyard
National Bank Men’s Hockey Tournament from a biannual event
to an annual one.
“We are thrilled to continue our relationship with Ledyard
National Bank,” said Sam Hopkins, Associate Athletic Director
for Marketing and Promotions at Dartmouth. “We appreciate
Ledyard’s support of our community as they help us to provide
the very best experience for our student athletes.”
Under the terms of the agreement, Ledyard will receive signage in
various Dartmouth athletic facilities as well as in-game promotions
and radio advertising. The cornerstone of the partnership is the
exclusive naming rights to the men’s hockey holiday
tournament. In recent years, the tournament has included such
prominent hockey powers as Boston University, North Dakota and
Notre Dame.
Complete article can be accessed via the Dartmouth Web site by clicking here.
